Rppl Goes West: Strategic Expansion into North America

Rppl Goes West: Strategic Expansion into North America

Trevor McIntyre Trevor McIntyre
August 06, 2025

We’re thrilled to announce Rppl’s major expansion into the United States market with the establishment of Rppl Technologies as a Delaware C-Corp and the appointment of an exceptional leadership team to drive growth across North America.

Meet the Rppl Technologies Leadership Team

Brian Zahn - President, Rppl Technologies

With 25+ years bridging science and business, Brian brings deep expertise in international technology companies, from life sciences to medical devices. His track record includes building North American operations from the ground up, scaling teams through economic challenges, and driving consistent revenue growth. Having worked alongside David and the team in previous roles, Brian understands both our vision and the North American market opportunity.

Matthew Dilworth - Advisor, Partner Program

A marketing visionary with 20+ years driving growth across B2B SaaS companies. Matthew’s proven track record spans demand generation, marketing automation, and building high-performing teams that exceed revenue goals. His Fractional CMO expertise specializes in guiding tech startups through critical market entry phases, making him the perfect architect for our North American partner ecosystem.

Why North America, Why Now?

The North American SMB market represents exactly what Rppl was built for: businesses that are hungry for AI-powered solutions but ignored by big Silicon Valley companies focused on enterprise deals.

Our Target: The Forgotten Middle

  • SMBs that want to use AI to supercharge what they do, not replace their unique value
  • Companies tired of jumping between multiple expensive tools that don’t integrate
  • Teams that need real AI value immediately, not months of expensive consulting
  • Organizations that understand meetings are their biggest operational bottleneck

The Flipped Meeting Revolution

Just as the flipped classroom transformed education by moving information delivery outside class time to focus on application and interaction, the Flipped Meeting Model transforms business collaboration.

Traditional meetings = information sharing + decision making + follow-up planning
Flipped Meetings = informed participants + focused decision making + automated follow-through

Strategic Advantages

  • Delaware C-Corp Structure - Positioned for investment and partnership opportunities
  • Proven Leadership - Team with track record of building North American operations
  • Partner-First Approach - Matthew’s expertise in building reseller ecosystems
  • SMB Focus - Serving the market segment that needs us most
  • Immediate Value - Speedy platform onboarding, instant workflow transformation

The Market Opportunity

“Rppl represents the democratization of AI-powered workflow optimization. We’re not building for Fortune 500 companies with unlimited budgets and dedicated implementation teams. We’re building for the backbone of the North American economy - the SMBs that need to move fast, stay lean, and compete with clarity and speed.” - Brian Zahn, President, Rppl Technologies

North America’s 30+ million SMBs are drowning in meeting inefficiency:

  • 37% of employee time wasted in unnecessary meetings
  • $37 billion lost annually to poor meeting management
  • 73% of workers multitask during meetings due to lack of engagement

While enterprise solutions cost hundreds of thousands and take months to implement, SMBs need something that works immediately and delivers ROI from day one.

What’s Next

With our Delaware incorporation complete, leadership team in place, and our first North American sales representative joining the team, Rppl Technologies is ready to transform how North American SMBs collaborate, decide, and execute.

This isn’t just geographic expansion - it’s the next evolution of how AI serves business, putting powerful tools in the hands of companies that will use them to amplify human potential, not replace it.

Ready to flip your meetings and supercharge your team’s potential?

The future of work isn’t about bigger meetings - it’s about better meetings.

Welcome to North America, Rppl!